Harley-Davidson® of New Bern
1613 Highway 70 East, New Bern, NC 28564

Harley-Davidson of New Bern has come to the exceedingly difficult decision to close/retire and exit the motorcycle industry. Due to a lot of changes in 2020/2021 we decided to end our great ride. We will close our doors for the last time on Saturday December 19, 2020.

Jimmie Allen and the staff of Harley-Davidson of New Bern would like to Thank all our customers, and friends, you all became part of our extended family and it is because of all of you we have had such a great run in this business for 45 years.

Jimmie & Sheila would like to Thank the amazing H-D of New Bern employees for their strength and dedication as we move through this transition.

We are grateful to the New Bern and the surrounding communities for supporting us. It has been our honor to have been a part of your community. We hope to see you out on the road, while we are out enjoying what we have been selling for the past 45 years. The legend rolls on…….

28th Kennedy Children’s Home Ride

Saturday November 28, 2020


 1500 Kingdom Way, New Bern, NC 

To the Toy Run participants we Thank You for your continued support of the Kennedy Children's Home!!! Here are the winning numbers for the door prizes:


the 50/50 ticket # 455712

If any of these numbers are yours come by H-D of New Bern during regular operating hours to claim your prize, you MUST bring the ticket, we will need it to verify if you are the winner!!

Remember this is for the kids, even though the ride will be different those kids still need our help. If you cannot make the ride and still want to donate, we have set up a donation page online:


Temple Baptist Church has a donation page: 


(select Toy Run Drive)

or you can drop off your donation to Harley-Davidson of New Bern. 




To all our loyal customers and visitors – During this time of uncertainty relating to the COVID-9 virus effective immediately we will remain open our normal hours Tuesday – Friday 9 am – 6 pm Saturday 8 am – 5 pm. We will have staff in all departmenst motorcycle sales, parts and service, and motorclothes! 

In order to slow the spread of COVID-19 we ask anyone who visits please maintain social distancing of 6 feet with other customers and our staff. Also, if needed we may limit the number of people allowed in the dealership at a time.

If you do not feel comfortable coming into the dealership and need something, call and we will offer you curbside delivery.

Please stay safe & healthy 

Thank You, 

Jimmie Allen, Owner Harley-Davidson of New Bern

Welcome to Harley-Davidson® of New Bern!

Welcome to Harley-Davidson® of New Bern!

In May of 1976 Harley-Davidson of New Bern was started by Jimmie Allen who still owns and operates it.  For over 43 years, his company has grown into a trusted, dependable, and very well-known dealership. Jimmie and his staff welcome you to Harley-Davidson of New Bern.  It's not just a place of business, but a second "home" for an ever-growing Harley® "family".


Our team