Harley-Davidson® of New Bern
1613 Highway 70 East, New Bern, NC 28564

(252) 633-4060


To all our loyal customers and visitors – During this time of uncertainty relating to the COVID-9 virus effective immediately we will remain open our normal hours Tuesday – Friday 9 am – 6 pm Saturday 8 am – 5 pm. We will have limited staff in motorcycle sales, parts and service. Our motorclothes department will be closed at this time.

In order to slow the spread of COVID-19 we ask anyone who visits please maintain social distancing of 6 feet with other customers and our staff. Also, if needed we may limit the number of people allowed in the dealership at a time.

If you do not feel comfortable coming into the dealership and need something, call and we will offer you curbside delivery.

Please stay safe & healthy

Thank You, 

Jimmie Allen, Owner Harley-Davidson of New Bern

Welcome to Harley-Davidson® of New Bern!

Welcome to Harley-Davidson® of New Bern!

In May of 1976 Harley-Davidson of New Bern was started by Jimmie Allen who still owns and operates it.  For over 43 years, his company has grown into a trusted, dependable, and very well-known dealership. Jimmie and his staff welcome you to Harley-Davidson of New Bern.  It's not just a place of business, but a second "home" for an ever-growing Harley® "family".


Our team